The TV anime “Blue Lock” is collaborating with Kameda Seika in a project called “Happy Turn & Mugen Shrimp, Mugen Nori x Blue Lock #Eat and Get Your Unbelievable Talent”. A one-night special TV commercial will also be broadcast on October 21, 2024.
The original work of “Blue Lock” is a soccer manga that won the 45th Kodansha Manga Award in the Boys’ category. The story is written by Kinjo Muneyuki and the illustrations are by Nomura Yusuke, and it is currently being serialized in “Weekly Shonen Magazine.
” The “Blue Lock (Blue Prison)” project was launched by the Japan Football Union to develop a striker who can lead Japan to victory in the World Cup. All 300 high school students gathered there were in charge of FW (forward). The story depicts them taking on the selection process, with survival at stake, to become the world’s best striker.
The TV anime will be broadcast for two consecutive seasons starting in October 2022, and the movie “Blue Lock: Episode Nagi” was released in April 2024. The second season of the TV anime has been airing since October 5th, with a total of 14 episodes.
A total of 11 characters from Blue Lock – Itoshi Rin and Kiyoyoichi, Hyouori Hitsuji and Karasu Tabito, Chigiri Hyouma and Harakumawari, Nagi Seishiro and Mikage Reo, Barou Teruhide, Egokoro Jinpachi, and Teieri Henri – will be collaborating with Kameda Seika’s Happy Turn and Mugen Shrimp/Mugen Nori products.
In the collaborative project “Happy Turn & Mugen Shrimp/Mugen Nori x Blue Rock #Eat to gain incredible talent,” the egoistic characters of “Blue Rock” discover their own individuality and awaken as strikers, conveying the appeal of the products by eating “Happy Turn,” “Happy Turn Spice,” “Mugen Shrimp,” and “Mugen Nori.”
“Happy Turn” and “Happy Turn Spice” are characterized by their addictive “powder”, while “Mugen Shrimp” and “Mugen Nori” are characterized by their savory taste and crispy fried texture. Each product has an egoistic talent (deliciousness) that makes it impossible to stop eating once you start.
In addition, a special collaboration TV commercial will be broadcast on October 21st. The 60-second long commercial will be navigated by Egoro Jinpachi (CV: Kamiya Hiroshi). The TV commercial will be broadcast on the TV Asahi (EX) network from 7:00 pm to 10:00 pm on October 21st (as of October 15th. Subject to change).
Furthermore, from the same day until 11:59pm on December 15th, a campaign will be held where you can win original goods using newly drawn illustrations, such as a diorama acrylic stand, a badge collection set, and a 1,000 yen QUO card set (2 x 500 yen). You can enter with a receipt for the purchase of a target product during the period (over 100 yen, over 300 yen, or over 500 yen, all including tax).
from 7:00 pm to 10:00 pm on Monday, October 21, 2024. *Information as of Tuesday, October 15. *The TVCM broadcast time on the day is subject to change.
(C) Muneyuki Kaneshiro, Yusuke Nomura, Kodansha / “Blue Lock” Production Committee
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