The Photogenic Licca Hello Kitty 50th Anniversary Style is a collaboration between the dress-up doll Licca-chan and Sanrio’s popular character Hello Kitty. It will be released as a collaboration product of the Photogenic Licca series, which allows for natural poses with a movable joint body, and reservations will begin on September 30, 2024.
“Licca-chan” is a dress-up doll series created by Takara Tomy that was launched in 1967. It allows you to enjoy “pretend play” and “fashion play” using dresses and houses, and since its launch, it has been characterized by profile settings that include age, family, friends, etc. Always incorporating the latest trends, it has continued to be loved by two or even three generations of parents and children.
The new “Photogenic Licca Hello Kitty 50th Anniversary Style” is a Licca-chan doll set that expresses the celebration of Hello Kitty’s 50th anniversary with its entire body, and is packed with attention to detail. Hello Kitty and her trademark ribbon motif are scattered throughout the dress and accessories.
Licca-chan’s dress is a cute outfit consisting of a retro Hello Kitty print one-piece dress and a bright red cardigan with a ribbon. Accessories include a Hello Kitty-printed balloon, a Hello Kitty-themed headband, tights, a bag, shoes, etc.
This product will be released as a collaboration with the “Photogenic Licca” series, which was launched in 2024. This “Photogenic Licca” series uses the “Neo Licca Body”, a “movable body with movable joints”, in all products in the series. This allows for beautiful and natural poses, and the hairstyles and makeup are packed with attention to detail.
The doll set “Photogenic Licca Hello Kitty 50th Anniversary Style,” a collaboration between the dress-up doll “Licca-chan” and Sanrio’s popular character “Hello Kitty,” is priced at 11,000 yen including tax. Pre-orders will begin on September 30, and the set will go on sale in early November.
Reservations are being accepted at Takara Tomy’s official shopping site “Takara Tomy Mall” and approximately 100 Photogenic Licca Shops nationwide, including the online shop. For details on the stores, please check the official “Licca-chan” website.
Product name: “Photogenic Licca Hello Kitty 50th Anniversary Style”
Suggested retail price: 11,000 yen (tax included)
Target age: 8 years old and over
Release date: Early November 2024
Product contents:
Doll * Neo Licca body (wearing dress, earrings, tights, shorts), headband, bag, shoes, balloon, stand mount x 2, stand
Available at:
Takara Tomy’s official shopping site “Takara Tomy Mall”, approximately 100 Photogenic Licca shops nationwide (including online shop, some not eligible for reservations), Sanrio online shop (not eligible for reservations), some Sanrio shops and Sanrio corners of department stores (not eligible for reservations)
* Please check the official Licca-chan website for stores that carry the product.
(C) TOMY (C) 2024 SANRIO CO., LTD. TOKYO, JAPAN (L)
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